In 2024, hospitality landscape will be remade by the entwinement of business and leisure travel, generally known as “bleisure travel,” driven by remote and hybrid work flexibility; every professional is putting a leisure day into his/her business trip. Well, it’s a win for both travelers and the hospitality sector.
Hotels are now changing to fit this segment by introducing hybrid spaces, which integrate productivity with relaxation. Some examples include the incorporation of co-working lounges, high-speed Wi-Fi, wellness programs, and local cultural activities in their menu. Restaurants also take advantage of this trend by providing discounts, proper meal plans, or even partnering up with some local hotels.
This trend will be adopted by Evoma Hotels through flexible workspaces, “workcation” packages and organised leisure activities such as spa days or culinary tours in order to make guests’ stays unforgettable. The key is that the experience blends work with leisure so well that visitors depart feeling both refreshed and productive.
The trend of “bleisure travel” will encourage more diverse customers to visit the hotel while putting its services into wider display. This definitely falls under amazing innovation in the face of a growing competitive market.