Blog

Distributor Sales Meetings – Set Goals, Conduct a Meet, Event Analytics

Developing a regional, national or international distributor network is essential for manufacturers and solution providers. It’s especially important for products that require referrals and brand awareness. Tally, for example, is India’s largest accounting software used by 5-6 million of the country’s 60 million SMEs. A full 80% of their new business comes through referrals such as from CAs suggesting it to their accounting and auditing clients.

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 February 21, 2018  Dolly


Five Ways to Make Use of Destination Branding

As a business owner, be it a small business CEO or startup founder, you are constantly looking for growth hacks and ways to take your business too the next level. One common and recurring theme is to move from marketing to branding, so that consumers who recognize your brand come to you. In addition to your own brand positioning and promotions, there is also an…

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 February 13, 2018  Dolly


Valentine’s Day Online Brand Promotion in 3 Easy Steps

I’ve been getting Valentine’s day gifts on Amazon at 70-80% discounts. The deals on offer are selling like hot cakes, and Amazon is literally making you count the seconds before you lose the opportunity to buy these gift items on sale. That got me thinking about how easy it is for these brands and sellers during the Valentine’s Day rush.

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 February 9, 2018  Dolly


Site Selection Tips for Relocating Your Corporate Headquarters

One of the biggest pains for a growing business is that you simply run out of space for expansion. We face this a lot at Evoma, where SMEs and startups are constantly adding more flexible space as they grow. But if you’re located in your own private office space, then you have no choice but to relocate to a bigger site…

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 February 1, 2018  Dolly


Business expansion through networks

Every small business owner in the country has a dream of becoming a hugely wealthy and successful businessman with a company and branding that is known all over the world. The primary reason why 85% of small businesses cease to exist after 10 years is that they are not able to expand, and change is the only constant. Either your business is growing, or you cease to exist – eventually. You…

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 January 24, 2018  Dolly


Finding Your Target Market

We work with startups of all stripes and verticals, helping them with everything from mentorship to funding, business support services, and marketing and sales. One of the things that we do is to help analyze and profile our customer’s customers. We’ve found, from experience, that growing startups bump into some exciting new markets when they start looking at the analytics…

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 January 17, 2018  Dolly