Types of Seating Arrangements for Events, From Classroom to Boardroom

One of the hallmarks of a successful event is the seating arrangement, the view that participants have. If all your attendees have a clear view of the speaker, stage or spotlight area, they’ll be more likely to feel like they got to see and hear something worthwhile.   By the same token, the speakers on stage have to get a clear line of sight that takes in the entire audience…

 March 7, 2018  Dolly

History of Women’s Day, and What it Means for Women Entrepreneurs

International Women’s Day is celebrated every year on March 8. It’s a global event with the UN setting an annual theme. There is no single organization or group that controls or manages the celebration or activities to be held. So what is it about? Let’s take a look at the significance of this day – the…

 February 26, 2018  Dolly

Distributor Sales Meetings – Set Goals, Conduct a Meet, Event Analytics

Developing a regional, national or international distributor network is essential for manufacturers and solution providers. It’s especially important for products that require referrals and brand awareness. Tally, for example, is India’s largest accounting software used by 5-6 million of the country’s 60 million SMEs. A full 80% of their new business comes through referrals such as from CAs suggesting it to their accounting and auditing clients.

 February 21, 2018  Dolly

Five Ways to Make Use of Destination Branding

As a business owner, be it a small business CEO or startup founder, you are constantly looking for growth hacks and ways to take your business too the next level. One common and recurring theme is to move from marketing to branding, so that consumers who recognize your brand come to you. In addition to your own brand positioning and promotions, there is also an…

 February 13, 2018  Dolly

Valentine’s Day Online Brand Promotion in 3 Easy Steps

I’ve been getting Valentine’s day gifts on Amazon at 70-80% discounts. The deals on offer are selling like hot cakes, and Amazon is literally making you count the seconds before you lose the opportunity to buy these gift items on sale. That got me thinking about how easy it is for these brands and sellers during the Valentine’s Day rush.

 February 9, 2018  Dolly

Site Selection Tips for Relocating Your Corporate Headquarters

One of the biggest pains for a growing business is that you simply run out of space for expansion. We face this a lot at Evoma, where SMEs and startups are constantly adding more flexible space as they grow. But if you’re located in your own private office space, then you have no choice but to relocate to a bigger site…

 February 1, 2018  Dolly